PPC-only Strategy - Will it Work?

For an e-commerce business, a PPC-only strategy is a short-sighted solution that has known pitfalls, too. As competition increases, PPC ad prices also increase, which erodes profit margins and forces the e-commerce business owner to increase their PPC budgets just to keep up.
Many experienced search engine optimization (SEO) practitioners have problems optimizing for online retail sites because they lack the necessary programming skills to optimize dynamic pages from shopping cart software.

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