Effect Of URLs On Search Engine Optimization Strategies You've seen it a million times; you even know it by name - URL. You know that URL stands for Uniform Resource Locator and you probably refer to it by its 3-letter acronym: "U-R-L." Or maybe you're one of the cool kids who calls it an "Earl." Either way, you may not know how URLs can affect your search engine optimization strategies.
The continuously evolving arms race of search engine optimization and marketing is the science of piecing together all of the useful components in ways that can only help, and never hurt your ranking and consumer marketing efforts. Intelligent placement of keywords within URLs is an integral part of SEO strategy. And, when done correctly, it's likely to pay ranking dividends far into the foreseeable future.
Whether the search engines like it or not, there is no escaping the fact that keywords in the URL assist them in their mission to provide relevant results. Therefore, by utilizing this strategy, and keeping it looking natural, you're capitalizing on the one single gimme that search engines can never be expected to completely eliminate.
However, one should also bear in mind that, as a stand-alone strategy, putting the keyword in your URL won't matter much - it isn't the silver bullet for high rankings. But, when all else is equal, it is a fact that the webpage with the keyword in the URL will outrank and receive more click-throughs than a page without it! MSN Search Engine Optimization Plan |
