Attain Highest Quality SERPs Google, Yahoo and the hundreds of other SEs spend a bundle tweaking the rating mechanisms used to assess and rank a site. These complex, algorithmic formulas are top secret, eyes only information. In fact, Google’s search algorithm is its most valuable asset. It’s the product it sells to all of us who use it everyday. Weighting factors are added, deleted, increased or decreased with one goal in mind – to deliver the highest quality SERPs possible.
That means that sites providing useful, helpful information and other on-line amenities, like relevant links, are more valuable to SE users and, therefore, should rank higher than sites that don’t provide helpful data.
With each tweak of the algorithm, spiders became more sophisticated at determining the usefulness and helpfulness of a given site. Oh sure, keyword counts still matters. So does the placement of keywords. But SEs are smart enough to detect SEO-keyword-stuffed-text. And they don’t much like it.
Instead, the sophisticated algorithms employed by Google and Yahoo (the two biggies) want more than keyword density. A lot more - and we are an old (white) hat in the game of Internet Marketing. Guaranteed Search Engine Placement Service |
