Google Paid Listings Google sells paid listings that appear above and to the right-hand side of its regular results called through a program called Google AdWords. Since it may take time for a new site to appear within Google, these advertising opportunities offer a fast way to get listed with the service. Also, as with Overture, they may be a continuing option you may wish to explore. Google's self-service AdWords program charges a per click fee, similar to Overture. AdWords charges a $5 activation fee, and $25 ought to last you about a month, if you've carefully selected your terms. Google also distributes its ads to other partners, with some major sites listed on the Search Results Chart. That provides you with exposure to more potential traffic. Best Pay Per Click |